Real estate / property
Owner-led brokerages, property managers, leasing — listings, leads, renewals, reviews.
Listings · leads · renewals · reviews
What gets pre-loaded
preferenceimportance 9/10 Buyer / tenant outreach — concrete and unhurried
All buyer- and tenant-facing copy (tour reminders, listing updates, renewal asks) leads with the concrete fact (price drop, school zone, parking) and avoids urgency theatre ('act fast', 'won't last'). Trust beats urgency at this price point.
preferenceimportance 8/10 Listing freshness floor — 7 days then re-promote
A listing that's been live 7 days without a meaningful inquiry surfaces a watch item (drop price, refresh photos, change headline). 14 days without action surfaces a draft listing-strategy review for the agent.
lessonimportance 8/10 Renewal red flag — 75 days before lease end
Property-management leases that hit 75 days from end without a renewal conversation churn at 2× baseline. Surface a renewal-prep watch item the moment a lease crosses that threshold; don't wait for the 30-day notice window.
lessonimportance 7/10 Review cadence — 48h post-close ask
Review-request asks sent within 48 hours of a closed transaction (sale, lease signed, repair completed) convert at 3× the rate of asks sent a week later. Surface draft review-request copy whenever a transaction closes without a follow-up.
Sample signal seeded on day 1
Sample buyer feedback — listing missing photos
A serious buyer who toured the Maple Street listing on Saturday noted the listing photos don't show the renovated basement. Worth flagging to the agent and surfacing a watch item to refresh the listing media.
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