Ecommerce / DTC
Orders, returns, reviews, paid acquisition.
Orders · refunds · paid acquisition · CAC
What gets pre-loaded
preferenceimportance 8/10 Brand voice — confident, plainspoken
All customer-facing copy should be confident and plainspoken. Avoid hype words ('amazing', 'revolutionary'). Lead with the customer outcome.
preferenceimportance 7/10 Refund stance — generous within reason
Default to a refund or replacement on any first-time customer complaint inside 30 days. Escalate only on suspected fraud or repeat offenders.
lessonimportance 8/10 CAC ceiling — $40 paid blended
Above $40 blended CAC the unit economics stop working. Surface a watch item if any paid channel exceeds two weeks above $40.
Sample signal seeded on day 1
Sample customer feedback — sizing run
Customer reports the new spring drop runs about half a size small. Suggests adjusting the size chart on the PDP.
Ready to get going?
Pick this template at signup and your workspace lands with the brand voice, decision rules, and red-flag lessons above already taught — so the first cycle has substance. You can edit or delete every entry later. None of it is permanent.
Other verticals
Loop Desk ships 23 industry templates today. Browse the full set on the templates index.