SaaS / B2B software
Trials, churn signals, competitive intel, content.
Trials · churn · ICP · pricing · content
What gets pre-loaded
preferenceimportance 9/10 ICP — owner-led teams, 5-50 people
We sell to owner-led teams between 5 and 50 people. Decision-maker is usually the founder or COO. Avoid enterprise framing.
preferenceimportance 8/10 Pricing posture — flat fee, no per-seat
We deliberately price flat-fee with no per-seat charge. When discussing pricing with prospects, lead with predictability vs. competitor variability.
lessonimportance 8/10 Churn red flags — login gap > 7 days
Accounts with no logins for 7+ consecutive days churn at 3x baseline rate. Surface a re-engagement watch item when this happens.
Sample signal seeded on day 1
Sample competitor signal — pricing change
A direct competitor announced a per-cycle credit pricing model. Worth tracking the customer reaction on social and in their forums.
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Pick this template at signup and your workspace lands with the brand voice, decision rules, and red-flag lessons above already taught — so the first cycle has substance. You can edit or delete every entry later. None of it is permanent.
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