Fitness / wellness studiosNew

What gets pre-loaded

• preferenceimportance 9/10

  Member communication — coach voice, never marketing voice

  All member-facing communication (class reminders, milestone callouts, retention check-ins) reads in coach voice — direct, encouraging, named. 'Hey Sarah, you've made it to Tuesday morning seven weeks running — that's the consistency we're after' beats 'Don't miss your favourite class!'. Marketing voice from a coach reads as inauthentic and trains members to discount every future message; the relationship is the product, the class is the venue.

• preferenceimportance 8/10

  Class capacity rule — never sell beyond 90% of safe maximum

  Class bookings cap at 90% of the room's safe instructor-to-student ratio, leaving headroom for late drop-ins from regular members and avoiding the 'too crowded to enjoy' threshold that drives the silent unsubscribes. The 10% headroom is a retention investment, not lost revenue — a regular who can't get into their preferred Tuesday class for two weeks running cancels at 3× the baseline rate.

• lessonimportance 8/10

  Attendance red flag — 2 weeks silent on a previously-regular member

  Members who attended 2+ times/week for at least 8 weeks who then go silent for 14+ days churn at 5× the baseline rate. Surface a re-engagement watch item the moment a previously-regular member crosses 14 silent days — the touch isn't an upsell, it's a coach-voice 'we noticed you, anything blocking you from getting back in this week?' check-in. The detection is half the value, the named member-to-coach relationship is the rest.

• lessonimportance 7/10

  Class economics floor — 6 paying members minimum to run profitably

  Group classes need a minimum of 6 paying members to clear instructor cost, room cost, and a contribution to fixed overhead. Surface a watch item on any recurring class slot averaging fewer than 6 attendees over a rolling 4 weeks — the answer isn't always to cancel, it's to either move the slot, change the format, or restructure as private training, but the conversation has to happen before three months of below-floor weeks burn the studio's margin invisibly.